My journey began in 2014 when I started working in interior design and decoration in China. Through my work, I immersed myself in the stories of culture and architecture, encountering both traditional Chinese classical structures and global modernist designs. Learning about what truly fascinated me became a source of great joy.

In 2019, due to the COVID-19 pandemic, I found myself at home exploring personal interests—such as creating architectural models. I studied and crafted works by modernist masters, including the Kaufmann Desert House, the Azuma House (Row House in Sumiyoshi), and the E-1027 House. That period brought me immense happiness. After the pandemic, however, I returned to a hectic schedule in design.

By nature, I am solitary and not fond of social interactions. Although my design career significantly improved my social skills, the relentless busyness left me feeling unfulfilled. I began searching for a way to genuine happiness—until I stumbled upon a book titled Company Of One online. You can find and purchase it on Amazon, and I highly recommend it if you enjoy learning and reading. Even before opening it, I knew I had found what I was looking for.

A few months later, I made the decision to dissolve my team, leaving myself as the sole member of the company. This allowed me to step away from complicated relationships and return to my true self.

Today, every aspect of UNMAR that you see—from packaging design, product development, photography, and video production, to instruction manual illustrations, website creation, and brand building—has been accomplished by me alone.

If one day the UNMAR website stops updating, or its domain expires and goes offline, it might mean I am no longer in this world. But Eli Design and UNMAR will have left a faint yet meaningful trace behind.

With that, I hope you enjoy UNMAR products. Thank you for your support and for listening.

Unmar, short for “unmarked,” emerged from my extensive experience in designing architectural models and assembling commercial building puzzles. I gradually realized that rigidly following instruction manuals trapped me in a monotonous cycle: “check number → find corresponding part → retrieve and assemble according to numbered diagrams.” Personally, I rarely rely on part numbers when building models—instead, I prefer locating components directly based on the visual design displayed on the colored box, unless the structure is exceptionally complex.

This prompted me to reconsider: why not minimize or even eliminate these numbering systems altogether? I aim to guide users toward adopting my intuitive approach, as I believe an image-driven assembly process feels more engaging and inherently natural. By reducing dependency on numbered instructions in my latest designs, I hope to offer users a more fluid and enjoyable experience. Moreover, this visual thinking method significantly benefits children’s cognitive development—it encourages them to think like artists from an early age!

1. [Think Like a Designer] The instruction manual innovatively replaces text labels with visual cues, encouraging kids to think like designers and assemble through image-based logic. This not only makes building more fun but also cultivates critical thinking skills with lifelong impact.
1.[像艺术家和设计师一样思考] 取消无标识设计是UNMAR很多产品的主要特点，这是我们产品的创新性设计，尽可能减少或取消标记的使用，虽然设计上充满了挑战，但给用户的体验却是前所未有和新颖的。目的就是想让用户采用视觉化的思维方式，这会是一件非常有意思的创新方式。

2. [Kid-Friendly Difficulty Level] With minimal parts and simple steps, it’s perfect for ages 4–12. Bright children might finish assembling in just minutes!

3. [Suitable For OCD Lovers] Every model in this series adheres to a precise 106mm x 106mm modular design, allowing multiple sets to interconnect and form an impressive decorative wall display—perfect for those who appreciate harmonious layouts and meticulous craftsmanship

4. [Design Your Whimsical Wooden World] Mix and match scenes to create 2D/3D fantasy dioramas—yet another innovative way to play!

5. [Collaborate with Designers] Share your creative ideas with us! Let’s co-create even more fascinating products together.

• E-Mail:elidesign159@gmail.com